The Not So Natural, retail Naturalists
The Hair Texture Divide… Though data sources cite the volume of Natural Hair Care purchases as $122M (IRI 52 Wks Ending Dec 2015), roughly 23% of the dollar volume in retail chains, what does this figure really mean? Is the man or woman purchasing this product indeed a “natural” consumer? The answer to this question […]
Another Walmart Small Business Success
Jason Greene contacted me a few weeks ago to get help with preparing for his upcoming meeting with Walmart headquarters. He was nervous. Understandably so given this was his first shot at sitting in front of the buying team of the world’s largest retailer. In my mind it critical that Jason and his team understood […]
More than 190 cable channels in the avg U.S. home. Helpful or harmful? Perception is not our reality
# WeAreMore # ZetasGetEngaged Don’t let perceptions become our reality. Join @ zphibhq on 9/16 at Renaissance Washington, DC Downtown Hotel; 6pm # WeAreMore # ZetasGetEngaged
Right + Might = Change(2)
#Consumer Insights Have Color Vol 2.0 Change in the right direction is always a welcome guest. Leveraging the celebrity of Lebron James lends reach to the LeanIn initiative that will bridge the gap between genders, skin color and social status. I expect it to open another door to what I hope will be a continuous […]
Consumer Insights Have Color
There is value in the data. Value in knowing not only the “why” but the “who” behind the numbers. In August 2014, Forbes magazine shared “the Little League World Series has attracted attention like never before. A whopping 34,128 sports fans attended the Pennsylvania-Nevada game in Williamsport (including newly elected Major League Baseball Commissioner Rob […]