Clients – Diversity Connected

Diversity Connected has created custom 3PL Supply Chain solutions for a host of manufacturers

Proline – Proline, Soft & Beautiful and Just For Me

Served as category strategist to evaluate POS data in retail chain stores

JM Products – Isoplus

Provided category analytics to senior executive management and brand managers

Alberto Culver – Motions, Motions At Home, TCB, TCB Relax and Color

Created a plan based on analytics to defend the number of facings of Motions At Home in retail stores.

Craft a sales and marketing strategy to re-engage professional stylist to the Motions Professional Brand in the midst of the Motions At Home retail sales plan roll out.

Elasta QP

Served as an extension of the internal sales team to defend distribution of Elasta QP Products at shelf level.

Soft Sheen Products

Brands we helped bring to people:

Care Free Curl
Wave Nouveau
Optimum Care
Mizani (retail chain roll out)

Dark & Lovely

Provided category analytics to senior executive management and brand managers.

Created strategy to expand the footprint of ORS Carrot Oil and develop strategy for package size pricing variations.

Created retail sales pitches based on analytics for retail chain stores.

Served as category strategist and category advisors to the L’Oreal executive team during the acquisition transition process.

Colomer - African Pride and Crème of Nature

Served as category strategist to evaluate POS data in retail chain stores

Namaste Laboratories – Organic Root Stimulator (ORS)

Provided category analytics to senior executive management and brand managers

Created strategy to expand the footprint of ORS Carrot Oil and develop strategy for package size pricing variations

Created retail sales pitches based on analytics for retail chain stores

Evaluated in and out promotions for pre and post lift in sales

Our work with Luster Products spans more than 20 years. Our role has evolved over time from category strategist for all retail chain accounts to include Walmart, Walgreens, CVS/Pharmacy, Rite Aid, Dollar General, Fred’s Dollar, Distributor Accounts and Sally’s to the day to day contact and sales arm for Walmart Headquarters and all Walmart store locations In the U.S.

Our successes include:
- Serving as the category management sales arm for Luster Products Domestic Sales
- Training Luster’s existing sales team on category nuances and strategies
- Expanding Luster Products flagship brand, Pink Oil Moisturizer in Walmart
- Securing distribution for new brands to include: Smooth Touch Brand, Earth Secrets, Pink Short Looks Brand, S-Curl Traditional Items, ReNutrients, SCurl Free Flow and SCurl Grooming Products and the all new Pink Shea Butter Coconut Oil.
- Growing the number of doors from none at all in Walmart, to 4,000 doors in 3 years for new products
- Creating and Executing “Retail-Tainment” programs for key Luster Products brands to expand brand awareness and generate incremental sales.
- Create programs to keep Luster’s Products top of mind with the consumer in culturally relevant ways.