Consumer Insights Have Color
There is value in the data. Value in knowing not only the “why” but the “who” behind the numbers. In August 2014, Forbes magazine shared “the Little League World Series has attracted attention like never before. A whopping 34,128 sports fans attended the Pennsylvania-Nevada game in Williamsport (including newly elected Major League Baseball Commissioner Rob […]
Consumer Insights Have Color: Full Report
Before we get into “who’s” on first in Ethnic HBA, let’s be reminded that in traditional chain stores, such as Walmart, Target, Walgreens etc, purchases by the black consumer in this category are not entirely driven by what this consumers desires. Unlike independently owned Beauty Supply Stores that carry a much broader assortment based on […]
Consumer Insights Have Color
THE BLACK CONSUMER 2014 Key Facts – The Broad Stroke As we continue our focus on “All Things Black”, consumer data and analysis of purchasing behaviors reveal, some patterns for this consumer have remained the same, while others have been nuanced by lifestyle, geography and income trends. There are varying sources tracking the buying power […]
Drivers, Drains & Disguises
Feburary 2021 Article Diversity Connecte .